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How can I chase up mailing list subscribers who don't confirm their opt-in?

CiviCRM Asked by Graham on January 5, 2021

When someone adds themselves to a group that is configured as a mailing list they get sent an email with a confirmation link. The email includes the token: {subscribe.url}

We now have something like 2500 people in our database that have joined a mailing list but not confirmed, so they are in a ‘pending by email’ status. We want to run a campaign to encourage them to confirm their subscription, but the {subscribe.url} token doesn’t appear to work in a standard CiviMail mailing.

We can’t be the first to have come across this issue. How can we effectively encourage all of these people to confirm their subscription?

One Answer

Taking answer from comment from @eli lisseck... Try using {action.subscribeUrl.gid} where gid is your group e.g. {action.subscribeUrl.5}. More generally, however, beware of assuming that these people have indeed chosen to signup rather than had their emails added by a bot/spammer. Trying to work around the double opt-in will make your site non-compliant with anti-spam legislation in the US and elsewhere, and will make your site more likely to get blacklisted as a spammer.

Answered by Joe Murray on January 5, 2021

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