How to convince my subscribers to buy my merch

Community Building Asked by Amar Singh on September 3, 2021

I have few subscribers support at a social media platform, I made some merchandise thinking that my subscribers (around 30K) will show me some support. But it did not happen, no one bought any of my merchandise product. It was unexpected for me as I often interact with my subscribers in comments and posts.

How can I convince in few words(as this is on social media) my subscribers to show some support and buy my product.

I totally understand nobody can force people to buy, but there has to be a way to convince people, Products are nice BTW. I had posted the image of the product too in first attempt to sell.
My next attempt would be something like this-

Hi friends, I posted this merch last week but could not get any buyer till
now. I request you guys to support me with this, any suggestions are

Is this a good way to request? I am not sure. Please suggest.

One Answer

There are several layers to this. The first is, have a product people want. The only way to get people to buy a product they don't intuitively want, is to spend a lot of money on marketing in order to make them start to want it. That is clearly not where you are at, at this point.

So for example, if this is a t-shirt you should not have a t-shirt design that is simply your site's logo unless your site is already well established and people want to advertise that they like your site.

A much better shirt would be one that relates to your site, but makes a joke that anyone will understand. Or has a character that is very cute. Or something very witty. Whatever you want to sell has to be naturally desirable enough that people will at least be willing to go through the hassle of ordering and give up at least some of their spare/excess money for it.

Since we just mentioned it, make it extremely easy for people to actually buy your product. Don't make them have to create an account. Don't make them have to go to a different web page. Don't make them have to fill out forms. Use existing systems to minimize all of this.

Finally, associate your product with fun. Don't bring people down (at least not directly) by saying "I have all this product and I'm going to go broke if you don't buy it." Instead (i.e. if it's a t-shirt again), get a photo of a good looking person playing soccer in it. And say something like "Our new t-shirt now available. Lookin' good for $18.99!"

If this doesn't work, consider indirectly going with the "help, I'm going to go broke" method. If you think users value the site you could post saying, "I love this site and our community, but we are running out of funding. Please consider donating to keep the site alive, or buy one of our awesome t-shirts to support us and look good doing it."

Good luck.

Correct answer by HumanJHawkins on September 3, 2021

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