Appropriate statistical test

I am working on a project where I have twitter user profiles and their tweets. The users are divided based on their number of followers in two groups (g1 and g2). Then with each user in g1, one user from g2 were matched based on their profile and activity using nearest neighbor (not propensity score). Now I want to do some statistical tests, for example, how differently the sentiment of the tweets changes for these two groups before and after some events. So I have lets say tweets posted within 7 days before and after some date and estimated the mean sentiment scores of all tweets posted by each user in each group. For two groups sample sizes are different (even though they were matched) since not every one posted any tweets within the date range. Now if I want to do a t-test to see if people in g1 has larger positive change in sentiment than g2 after the reference date. I have the following questions:

• I am doing an independent sample t-test, by treating each user in each group independent. For each person, take the difference (before and after) in mean sentiment scores for both groups, then testing to see if there is significant different across the groups in terms of change in sentiment scores. Is this appropriate or I should do the matched pairs test? I have gone through other posts here but did not find and definitive answer.
• The users who did not have and tweet for the time range, is this okay to assign difference in mean zero, or I should exclude them from the samples?

Thanks in advance. Cheers!