"around" = "on the subject of"

In recent months I have on a number of occasions heard people use the word "around" when they mean "on the subject of."

E.g. "I can answer your questions around your investments."

I don’t recall having heard this before 2021, but suddenly I’ve heard it repeatedly.

Has this been noted by people who pay attention to such things? Is it brand-new or have I been isolated?