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meaning of "account" in this context

English Language & Usage Asked on November 27, 2020

As an example of the risk of this pursuit of novelty, Waters told me a
story of working as a junior ad planner on the Milky Bar chocolate
account, which had for many years used the well-loved Milky Bar Kid
character in its TV advertising.

I’d like to know what ‘account’ means here.

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