Time: Move "backwards" or "forwards"

Question

Let us pay attention to the terms back and forward in the quote below.

On the 4th of June they had the drill for independence day. But if you
  go back further you'd find that around mid-May, they were nowhere near
  planning the event. But if you move forward (to around the end of
  June) you should find yourself in shock with the level they've
  reached.

Observe that I refer to back as going further into the past and forward, into the future.

Strangely though, I found some colleagues (teachers in one of the scools I used to work with), using the words differently like this:

This is still September. So let's have our prize-giving around
  mid-November. On the other hand, let's move it forward to around
  October. But then again we don't want the sports event causing any
  trouble so let's move it backward to early December.

I find this very difficult to accept. They even argue that the 10th of a month is after the 5th and thus it's behind.

Thus my question: Is this how the terms are used in most countries or is this unacceptable?

James Webster · Accepted Answer

Summary

If the date is relative to another date, you observe normal past/future relations. 
If the date is relative to a speaker, closer to the speaker is "forward" and further away is "backward"

I've certainly encountered this and I've noticed it's to do with the relative positioning of the dates compared to the speaker, not other dates.

I think I'll find this easier with an example and an illustration:

Given a person on a date, say the 1st September, place all of the relevant dates  on imaginary pieces of card in straight lines in front and behind them representing future and past.

|>                   --->
 |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  :  :
 23 24 25 26 27 28 29 30 31 1  2  3  4  5  6  7  8  9
          AUG               ^          SEPT
                         Speaker

If they are "facing" the future, the Sep 9 card is behind the Sep 8 card, you are moving further away from the speaker, you are moving back.

------------>             <|
 :  |  |  |  :  |  |  |  |  |  |  |  |  |  |  |  |  |
 23 24 25 26 27 28 29 30 31 1  2  3  4  5  6  7  8  9
          AUG               ^          SEPT
                         Speaker

Similarly, this time the speaker is "facing" the past, they talk about moving an event from Aug 23 to Aug 27*, they are moving it closer to themselves, ergo, forwards.

*It's a bit fruitless reorganising events in the past isn't it!

Ace Frahm · Answer

While there are a few cultures that think of the past as spatially in front of them, and the future behind them (their bodies), they are rare.

If the teacher was looking at or thinking of a calendar, moving an event "forward" would be like moving it closer to the front cover of the calendar, as though it were a book.  From that perspective, "forward" is opposite from the relative norm.  You would need to have a meta-communication about what time reference frames you're going to share, for clarity.

Time: Move "backwards" or "forwards"

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