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Using them has been described as “name-calling in reverse.” Examples of words commonly employed as glittering generalities in political discourse include freedom, security, tradition, change, and prosperity.
A glittering generality or glowing generality is an emotionally appealing phrase so closely associated with highly valued concepts and beliefs that it carries conviction without supporting information or reason. Such highly valued concepts attract general approval and acclaim.
Throughout Animal Farm by George Orwell, the pigs use glittering generalities to make themselves sound much better than the other animals, gaining many privileges over the other animals. They call Napoleon, comrade Napoleon and use lines like “We pigs are brainworkers” (42).
” Southerners thought’all men created equal’was a glittering generality that meant nothing in everyday life .” Writing for the two, Stevens said the decision ” rests largely on the repetition of glittering generalities that have little, if any, application to the compelling history of the state of Hawaii .”
Words often used as glittering generalities are honor, glory, love of country, and especially in the United States, freedom.
Glittering generalities have two features. They are vague and often ambiguous, and the listener receives the sense that is close to his own perception of the word. Second, they are positive words, sometimes called virtue words. The listener almost instinctively trusts the source.
Glittering Generalities: Propagandists employ vague, sweeping statements (often slogans or simple catchphrases) using language associated with values and beliefs deeply held by the audience without providing supporting information or reason.
In Animal Farm, propaganda was frequently used by the three main pigs (Napoleon, Squealer and Snowball) to persuade the animals to agree with their ideas and decisions . When the windmill was knocked down, Napoleon used propaganda by hiding the truth to explain why Snowball was to blame on destroying the windmill.
Throughout Animal Farm, Orwell uses Napoleon and Squealer to illustrate another effective propagandistic technique: appealing to fear. This fear, specifically visual and psychological fear, persuades the masses to follow the pigs’ lead.
Old Major, the founder of Animalism, uses propaganda to convince the animals to accept his plan to overthrow their human master. He and the other pigs achieve this goal through the use of slogans, songs and symbols. Later, when Napoleon eventually takes power, the original ideals of Animal Farm are lost.
This is an example of bandwagon propaganda. Bandwagon is when people try to attract more people into doing/buying something simply because everyone else is doing it too. The picture says ,“The drink everybody loves”. This is bandwagon because it says that everyone loves the coke product so more people should buy it.
There are nine different types of propaganda that include:Ad hominem, Ad nauseam, Appeal to authority, Appeal to fear, Appeal to prejudice, Bandwagon, Inevitable victory, Join the crowd, and Beautiful people.
Alfred M. Lee and Elizabeth B. Lee classified the propaganda devices into seven major categories: (i) name-calling (ii) Glittering generalities, (iii) transfer, (iv) testimonial, (v) Plain-folk, (vi) Card-stacking and (vii) Bandwagon. Each of these devices makes an appeal to feelings rather than to reason.
When a bully calls another person a name, they are attempting to control how others see the person. For instance, a bully may call someone “stupid.” This name-calling is usually done in front of others and is meant to encourage others to view the person as “stupid” as well.
While you’re watching it you think, ‘My doctor said my cholesterol was a little high. That family is just like mine, always concerned about health. Maybe I should give those Cheerios a try. ‘ This is the plain folks appeal in advertising.
Propaganda techniques include “name calling” (using derogatory labels), “bandwagon” (expressing the social appeal of a message), or “glittering generalities” (using positive but imprecise language).
0 Asked on May 21, 2022 by weaver
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