Using a 'corporate author' in the "author" field of a bibliographic entry (spelling out the name in full)

I want to list a company name in the author field of a bibliographic entry:

@book{CUDA,
  author    = {NVIDIA Corporation},
  title     = {NVIDIA CUDA Compute Unified Device Architecture Programming Guide},
  publisher = {NVIDIA Corporation},
  year      = {2007}
}

But the entry keeps showing up “N. Corporation”. Is there a way to get the full author name to show up? I’m currently using the siam BibTEX style.

@book{CUDA, 
   author = {{NVIDIA Corporation}}, 
   title = {NVIDIA CUDA Compute Unified Device Architecture Programming Guide}, 
   publisher = {NVIDIA Corporation}, 
   year = {2007}
}