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Other than analytics, what other ways to know whether an app feature is being used

User Experience Asked by d.august on December 6, 2021

I’m new to the community. Hoping to get some advice.

We rolled out an app 4 months ago, and wanted to find out which features from the app that are rarely or never used by the end user.

There are 5 main features, and only 2 have analytics in place.

I’m proposing to the team to conduct user survey, to find out what are the often, rarely, always and never used feature from the end users.

Is there other method that I can explore? other than conducting user survey?

Thank you!

One Answer

There are also things like app reviews that can give you another data point to work with, or perhaps customer support tickets (e.g. a feature is not working or not working well and therefore probably not used).

If you have an in-app feedback mechanism, it may be more accurate than reviews because not all frustrated users will bother to put in a review (depends on the type of app).

If you can also map the end-point of the features and get the stats on them, it will also help piece together the information you need to get a better idea.

Answered by Michael Lai on December 6, 2021

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