UX Task Success and Page views

Question

I have a funnel setup for a page which tracks A,B,C button click to complete the task. You can only do this if there is an item on this page.

My question is should I track the page views at the start of this funnel? I worry about correlating it to success metrics because there could be times when the user is just looking at the items on a page or lands on the page without the intention of completing the task (ie; notification feed).
However I also want to track to see if any users want to action but are getting stuck using the first A button.

How do other UX'ers track task success and how many times a user landed on that page without knowing the users intention?

Thanks.

Rafael Perozin · Answer

No extra track is bad. With more data, more accurate you can be. I just suggest you find a way to identify the user behaviour at the first step to not affect the analyses.

About CTA's track, I like to create a funnel with the user decision process and for it, I normally create triggers to answer these questions:

How many steps do I have on this funnel?
What does the user looking for in each step?
From where the user comes to each step and why?
What's the conversion point in each step?
What is disturbing the user attention?
Why they are doing this?
How can I simplify this step?
What the expected conversion rate?

And then I create a lot of "What if..." and make A/B tests or MVT tests.

P.S.: A step does not require to be a page, could be a question like "This website offer what I'm looking for?", "This company is reliable?" or "Does they have this product in red?".

UX Task Success and Page views

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