How can we limit or avoid addiction to virtual reality in a technologically advanced society?

You don't. Nature will solve the problem for you (although maybe you can help out a bit)!

In your scenario, people are spending more and more time in virtual worlds and less time in the real world. People are focusing their "real world" time on direct survival needs--food, water, shelter--but letting the virtual world take over the higher needs. Furthermore, this VR can provide pleasures beyond imagining for us poor souls in stuck in meatspace, and that means they'll likely neglect the core biological function of all life: Having children

Yes, people will date in cyberspace. Yes, people will probably get married and indulge in all sorts of virtual hedonistic pleasures, but unlike in the real world, this won't result in children. Sure, couples might meet up "irl" but then they aren't walking around in supermodel-avatars. On average, "meatspace-couples" will produce far more children than "cyberspace-couples".

What does this mean? This means that cultures, societies, and ideologies that focus on interaction with the "real world" will rapidly out-breed those stuck in VR. Now, human generational cycles aren't fast but the beliefs passed on from parent to offspring are often very strong. Furthermore, there's probably multiple genetic components linked to how much one enjoys VR or an alternate reality in general, similar to how the primitive VR of today makes some people motion sick with long usage. If you wait a couple generations, natural selection will start to favor people who are involved with the real world because those who don't will simply die out due to lack of having children.

Basically, you can look at how societies and governments try to abolish drugs.

• The governments may run country-wide campaigns depicting the dangers. In Europe, for example, tobaco product packings must carry intentionally disturbing images of consequences of smoking, making it less appealing to the youth. The campaign may also include public advertisements - even in the VR itself.
• If there's any dominant religion in your world, the church may use its influence to warn the believers about such digital addiction. The religion might even encorporate digital ascetism as core concept, much like our religions also prohibit alcohol, or mind-altering substances in general.
• The teachers may educate their students on the dangers. I still remember the one time our teacher brought two drug addicts to the class to talk to us; one of them was clearly suffering of withdrawal symptoms and it was quite disturbing and memorable event.
• The parents may be encouraged to discuss the issue with teenagers.
• In your world you could also create a philosophical movement for digital ascetism and possibly also related subculture, much like straight edge movement (https://en.wikipedia.org/wiki/Straight_edge).
• The tabloids may bring stories about celebrities struggling with addiction and withdrawal.

The difference is that our societies tries to abolish drugs completely, while in this case, the fictional society would only attempt to limit its usage to a degree where the widespread addiction not threatening the socio-economical model.

Also, note that war on drugs is failing everywhere and the addicts will always exist, no matter how rare. They are mostly despised by the society (with the exception of organizations trying to help them), but they exist and new ones are appearing despite all the warnings.

You encourage people with the same things we have always been encouraged by: food, water, procreation, comforts and status.

You dont allow people to remove their body's real feelings. So you still feel the (dis)comforts of not eating enough, sitting wrong in a chair, dying from dehydration because you stop caring for yourself etc. This feeds into people's natural drives to make sure they regularily take off their VR and do real-life stuff like excersise, eat and drink.

You dont allow people to eat real food with a VR overlay. This way the people taste exquisite things in the VR and get used to those exquisite things. But they still have to eat regular food outside the VR. This drives people to do work so they can get more "good" food. Also since eating food inside the VR is just taste and wont satisfy hunger (or only momentarily satisfies hunger) it wont be as fulfilling as real food.

Put people in haptic movement suits. This way you can let the person excersise himself while in the VR. Added bonus is that you'll exit the VR more often as well. If you've ever seen a VR stream you'll notice they'll often take it off to have a drink.

Use biology. You can make your VR sex fantasies come true, but in the end there is that lack of a possibility for real pregnancy. People will be driven outside the VR and go for the real thing whenever they are ready for a child. This will also mean that people will have to deal with their real selves, and will want the space and comforts to deal with each other properly.

The critical question you need to answer is why the great majority of people would want to do this in the first place? Sure, you have some that will, just as today we have a small fraction of the population that spend all their time in their parents' basement playing video games.

If we assume for the sake of discussion that (against all experience) this is the actual situation, then just realize that it is a self-correcting problem. The civilization DOES collapse, the wirehead majority die off when their life support systems cease to function, and the small percentage that can function in the real world survives to build a new civilization on the ruins.

My question is: how to prevent most of mankind to resort to doing the bare minimum to survive and spend the rest of their time in the Virtual World?

You don't. I stead of fighting against the trend, profit from it. See How to monetize uploaded consciousness? , specifically my answer to it.

If people who want to waste their time away with videogames, social media and Q&A sites be locked in the Matrix for escapism, then the only way for them to contribute to society economically is by being commodities. Those outside will keep the world going - no trickle down economics, though - it's the essential workers outside the matrix that keep people alive and the economy running.

I realize this is evil of the modern kind. But if people don't like it then they have to change the system itself from inside out.